TRADITIONAL TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television formats, relying on scheduled programming via satellite. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as leading platforms. As viewer preferences shift, rivalry between conventional TV networks c